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For police chiefs & city / county officials · National Police Recruiting Study 2026

You're spending more than ever to hire. Can you prove what it's buying?

Chiefs are pouring budget into recruiting while vacancies stay open, and the officials who fund them want to see results — not vendor "impressions." This national study builds the benchmark both sides need: independent proof of whether recruiting dollars are working, and how your numbers compare to agencies and jurisdictions like yours.

Start the survey — ~8 minAnonymous · aggregate reporting only · no login
91%
of authorized staffing is where the average agency now operates — a roughly 10% officer deficit.
IACP, 2024 (1,158 agencies)
70%+
of agencies say recruiting is harder than it was five years ago.
IACP, 2024
65%
have cut services or eliminated units due to staffing — up from 25% in 2019.
IACP, 2024
$100K+
to recruit, hire and fully train one officer — taking up to 18 months.
National Policing Institute

The problem

Recruiting spend is rising. Proof that it works is not.

Most departments can tell you what they spent last year. Far fewer can tell you how many officers that spending actually produced. Advertising vendors deliver reports full of impressions, reach, and click-through rates — none of which is a hire. Meanwhile applications fell at 69% of agencies between 2020 and 2022, so every wasted dollar hurts more than it used to.

When you can't connect spending to hires, three things happen: budgets get questioned, overtime climbs to cover empty shifts, and the recruiting problem looks like a leadership failure instead of a measurement failure.

Documented example · One TV ad buy
Topeka PD primetime & March Madness spot$18,634
Applicants who cited the ad0
Performance data tying spend to hiresNone
Provable return on the buy$0
A single, well-known example of a wider pattern: paid campaigns billed against public money with no link to a single hire. Source: Police1 / First Arriving.

What's in it for you

Eight minutes now. A number you can defend later.

Whether you lead the department or sign off on its budget, you contribute to the national benchmark — and you get the benchmark back, free.

For chiefs & command staff

Benchmark your department

Get the free national report: cost-per-hire, time-to-fill, and vacancy rates for agencies your size and region — so you know on day one whether your numbers are normal or a red flag.

For city & county officials

Defend the recruiting budget

Walk into the council or finance meeting with independent national data instead of anecdotes. Tie staffing dollars to actual hires and justify the line item with evidence, not pressure.

For chiefs & command staff

Anonymous & safe to answer

No department or official is ever named. Results are reported only in aggregate, you can skip any question, and nothing you share is tied back to you or your jurisdiction.

For city & county officials

Hold spending accountable

Help establish what “recruiting that works” actually costs, so public money goes to officers hired — not impressions, reach, or click-through reports from vendors.

For chiefs & command staff

Built for a working schedule

One question at a time, about eight minutes, works on your phone between calls. No account, no login, and no sales pitch attached to your participation.

For both

Shape the national standard

Your open-ended answers feed the report's analysis. The way leaders and officials read this problem helps set what the whole field treats as normal — and what it stops tolerating.

How it works

Three steps. No paperwork.

STEP 01

Answer

Move through short questions one at a time. Pick an answer and it advances automatically; type where it matters.

STEP 02

Submit

Your responses join the anonymous national dataset. Nothing identifies your department unless you choose to add it.

STEP 03

Get the report

Leave an email at the end and we'll send you the published national benchmark — free.

Help build the number the whole field is missing.

Funded by Tactical Data Group so the data stays independent and free to the departments that need it.

Begin the survey →

This study is funded and conducted by Tactical Data Group. Participation is voluntary; you may skip any question or stop at any time. Responses are reported only in aggregate and are never attributed to any individual or department. This survey is not affiliated with any federal grant program. Beginning the survey indicates your consent to participate.